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Business Strategy

Flat-Rate vs. Time-and-Materials: Choosing the Right Pricing Model

Pillar TeamFebruary 7, 20268 min read
Illustration comparing flat-rate and time-and-materials pricing models for field service businesses

Every field service business faces this question: do you charge a flat rate per job, or bill for time and materials? Both models work. The right choice depends on your trade, how predictable your jobs are, and what your customers expect when they see a quote.

This is not an abstract debate. The pricing model you choose affects your margins, your close rate, how your technicians think about their time, and how much trust your customers place in each invoice. Getting it right matters. Getting it wrong costs you money quietly, month after month.

How flat-rate pricing works

With flat-rate pricing, you set a fixed price for each service type in your price book. A drain cleaning costs $189. An AC tune-up costs $129. The customer knows the cost before work begins, and the price does not change based on how long the job takes.

Your profit depends on completing the job efficiently. If your technician finishes a $189 drain cleaning in 30 minutes instead of an hour, you keep the difference. If it takes 90 minutes because the problem was worse than expected, your margin shrinks.

Best for: routine, predictable jobs

Drain cleaning, AC tune-ups, outlet installation, water heater flushes, filter replacements -- any service where scope and duration are consistent from job to job.

How time-and-materials pricing works

With time-and-materials (T&M), you bill for actual labor hours plus the cost of materials used. Your hourly rate covers overhead and profit. The customer pays for what the job actually requires.

This model gives you flexibility when the scope is uncertain. A diagnostic call might reveal a simple fix or a major problem. With T&M, you do not have to guess the price before you know what you are dealing with.

Best for: variable-scope work

Diagnostic work, complex repairs, custom installations, remodels, troubleshooting electrical faults -- any job where you cannot predict scope until you are on-site.

Side-by-side comparison

Neither model is universally better. Here is how they compare across the factors that matter most.

FactorFlat-RateTime & Materials
Price transparencyCustomer knows the cost upfrontFinal cost unknown until job is done
Sales cycleFaster -- price is known, less frictionSlower -- customers may want estimates first
Margin riskYou absorb cost overrunsCustomer absorbs variable costs
Efficiency incentiveRewards fast, skilled workNo financial incentive to finish quickly
Invoicing complexitySimple -- price matches quoteRequires compiling hours and materials
Job costing data neededHigh -- prices must cover all scenariosLower -- you bill for actuals
Customer trustNo surprises builds confidenceRequires transparency about rates and hours

Flat-rate: advantages and risks

Why it works

  • Customer confidence -- no surprise bills means fewer disputes and faster approvals.
  • Faster sales cycle -- the price is known before work starts, so there is less back-and-forth.
  • Rewards efficiency -- your team profits by working faster and smarter, not slower.
  • Simpler invoicing -- the invoice matches the original quote, reducing admin time.

Where it gets risky

  • Underpricing complex jobs eats your margins. If the job takes longer than expected, you absorb the loss.
  • Requires accurate job costing data. Without historical data on how long each service actually takes, you are guessing.
  • Your price book needs regular updates. Material costs change, labor rates shift, and prices set two years ago may no longer be profitable.

Time-and-materials: advantages and risks

Why it works

  • Covers unexpected complexity -- if the job scope grows, your billing grows with it.
  • More accurate billing for variable work -- the customer pays for what the job actually required.
  • Lower risk of undercharging -- you are never locked into a price that turns out to be too low.

Where it gets risky

  • Customers may feel uncertain about the final cost, leading to hesitation or disputes after the job.
  • Requires detailed time tracking. If your technicians are not logging hours accurately, your invoices will not reflect the actual work.
  • Slower invoicing -- you need to compile hours and materials after the job before you can bill.

The hybrid approach: use both

Many successful field service companies do not pick one model exclusively. They use flat-rate pricing for standard, repeatable services and time-and-materials for diagnostic or custom work.

A plumber might charge a flat $149 for a faucet replacement but bill hourly for a slab leak investigation. An electrician might have a fixed price for panel inspections but use T&M for whole-house rewires. The key is matching the pricing model to the job type, not forcing every service into the same structure.

A well-organized price book makes this practical. Set base rates for your standard services with formula-driven pricing adjustments, and flag other job types as T&M. When a technician creates an estimate on-site, the system pulls the right pricing model for that service type.

Key takeaway

You do not have to commit to one pricing model for your entire business. The most profitable approach is often a hybrid: flat-rate for predictable services, T&M for everything else. Your price book should support both.

What your software needs to support either model

Whichever pricing model you use -- or if you run both -- your field service software should handle the mechanics without extra manual work. Here is what to look for.

Price book with preset service prices

For flat-rate work, your catalog should store standard prices by service type. When a technician builds a quote, the price pulls automatically -- no manual lookup, no guessing.

Learn about Price Book

Time tracking with hourly rates

For T&M work, technicians need to clock in and out on each job. The system should capture hours worked, apply the correct hourly rate, and calculate labor costs automatically.

Learn about Time Tracking

Estimates that support either model

Whether you are sending a fixed-price quote or an hourly breakdown, your estimate tool should handle both. Customers should see a clear, professional document regardless of the pricing model behind it.

Learn about Estimates

Invoicing that calculates from either source

Invoices should pull from your price book for flat-rate jobs or from time entries for T&M jobs. The goal is accurate billing without re-entering data.

Learn about Invoicing

Profitability analytics per pricing model

Over time, you need to see which services are profitable and which are not. Job costing reports that show revenue, labor cost, materials, and margin per job help you refine both flat-rate prices and T&M rates.

Making the decision

Start with a practical question: for each service you offer, how predictable is the scope and duration?

If you can reliably estimate how long a job takes and what materials it requires, flat-rate pricing is worth testing. You will close faster and your customers will appreciate the certainty. Just make sure your prices are built on actual job costing data, not gut feeling.

If scope varies significantly from job to job, T&M protects your margins. Be transparent with customers about your rates, and make sure your team logs time accurately so invoices are defensible.

For most businesses, the answer is not one or the other. It is both, applied thoughtfully to different service categories.

The pricing model is not permanent

As you collect job costing data -- actual hours worked, materials used, profit per job -- you will naturally refine your approach. Services that started as T&M may become predictable enough to move to flat-rate. Flat-rate services that consistently lose money may need a price adjustment or a switch to T&M until you understand the true cost.

The goal is not to pick the perfect model on day one. The goal is to have the tools and data to keep improving. A strong price book, reliable time tracking, and clear estimates give you the foundation to make pricing decisions based on facts, not assumptions.

Build your pricing strategy with the right tools

Price book management, time tracking, estimates, and invoicing -- all connected. See how Pillar supports flat-rate, T&M, or both.