Pillar/Free tools
Lancaster, PA
Cleaning business
lead calculator
Six questions, answered honestly. It shows how many leads slip past you every month, what they cost a year, and which fix comes first.
No signup
From calls, forms, and referrals, roughly.
One job, or the first year of a recurring account.
Lead capture score 15 percent. Roughly 9.0 missed customers a month, about $259,200 a year.
Read-out
Lead capture score
15%
100% means nothing is slipping past you.
Missed customers
9.0
a month
Left on the table
$259,200
a year
Fix these first
- Google reviews. Ask every customer while the job is fresh. Pillar asks for the rating in the customer portal after a job is completed and invites every customer to share their experience on Google, whatever they rated you, on every account. How the review prompt works
- Lead response time. The first company to answer usually wins the job. Treat a new inquiry like a ringing phone, not an email.
- Google Business Profile. Claim it and fill in every field: services, service area, hours, and real photos. It is the highest-leverage free listing in local search.
Directional, not a promise. The upside is capped at 150% of your current volume, and real results depend on your market, pricing, and follow-through.
Free to use, nothing collected, nothing emailed to you. The math is explained below.
01The method
How the estimate
works
No black box. The same three steps run on every answer, and the cap keeps the number honest.
- Every answer is scoredEach of the six answers scores between 0 and 1 against the benchmark for a fully built-out presence.
- The scores multiplyTogether they make your capture rate: the share of available leads that actually finds you, trusts you, and reaches you.
- The gap is the answerCurrent customers divided by that rate, minus what you close today. The upside is capped at 150% of your current volume.
What one weak answer keeps
The share of your possible leads each worst-case answer lets through, on its own. They multiply, so two weak answers compound.
- Google profile not claimed
- 45%
- Not in the local top 10
- 50%
- No website
- 55%
- Replies that take a day
- 60%
- Fewer than 10 reviews
- 60%
- Rating below 4.0
- 70%
02The benchmarks
What a good number
looks like
Hit all six and the tool reads 100%. These are the standards it scores your answers against.
A fast mobile site
Loads quickly on a phone and asks for the quote in one obvious place.
A complete Google profile
Every field filled in: services, service area, hours, and real photos of real work.
50 or more reviews
Enough that a stranger stops counting and starts reading.
A 4.7 rating or better
High enough that the number reads as a pattern, not luck.
The map pack
Top 3 for searches like office cleaning near me. Those spots take most of the clicks.
A reply inside 5 minutes
The first company to answer usually wins the job.
03Questions
What people ask
about the lead gap
- How many leads is my cleaning business missing?
- It depends on the gap between your presence today and a fully built-out one. A cleaning company with no website, an unclaimed Google profile, and next-day replies can miss more than half the inquiries in its area. The calculator scores your six biggest levers and puts a number on the gap, capped at 150% of your current volume so it stays honest.
- What actually drives cleaning leads online?
- Six things: a complete Google Business Profile, a steady flow of recent reviews, a strong average rating, a spot in the local map pack, a fast mobile website, and a quick reply to every inquiry. The calculator scores each one and tells you which to fix first.
- Why does response time matter so much for cleaning leads?
- Because prospects contact more than one company, and the first one to answer usually wins the job. A reply in minutes beats a better company that replies tomorrow.
- Do I need a website if I have a Google Business Profile?
- Yes. The profile gets you found, and the website is where a prospect decides you are legitimate before they call. Most people check both before contacting anyone.
- How do I get more Google reviews for my cleaning company?
- Ask every customer right after the job, and make it one tap. In Pillar, on every account, the customer portal asks for a rating once a job is completed and invites every customer to share their experience on Google, whatever they rated you.
- Can I put a calculator like this on my own website?
- A quote request form or instant-estimate tool on your own site is one of the best lead catchers a cleaning company can have. Pillar builds custom websites for service businesses with quote requests wired straight into the CRM you run jobs from.
- Is this calculator accurate?
- It is directional, not a guarantee. It measures the gap between your answers and the six benchmarks, then caps the upside so the number stays realistic. Use it to find your weakest area, fix that first, and run it again.
04Keep going
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Get started
Caught the lead?
Book the job.
Pillar schedules the recurring route, sends the invoice, and takes the payment. Free for one person, with 100 jobs, 100 estimates and 100 invoices a month.
Free for one