Pillar

Websites for trades

Websites for contractors, built to be found

Designed and coded from scratch for your trade business, then handed to you with an editor you run yourself. No template and no page builder.

Hand-codedYours to editQuoted per project

Built by the same person who makes Pillar. Trade businesses are the only customers we have.

A sample build for a made-up heating and cooling company, not a client site. Yours gets your trade, your towns, and your photos.

A site that looks fine can still cost you work

You never see it happen. The calls just go to someone else.

Slow to load

Heavy templates take seconds to draw on a phone. Visitors leave before they see your name.

Nowhere in search

Without local structure, you never appear when your town searches for your trade.

Out of date

When every change needs a developer, changes stop happening and the site goes stale.

The difference is not taste. It is load time, structure, and whether your towns are on the page.

What every build includes

None of this is an add-on. This is the standard build, priced in the quote.

  • Hand-coded build

    Written from scratch and shaped around your business. No theme, no page builder, nothing rented.

  • Your own editor

    The Sanity editor set up around your content, so you make changes without calling anyone.

  • Technical SEO

    Titles, descriptions, clean addresses, sitemaps, and structured data on every page.

  • Local search

    Service area pages and business markup aimed at the towns you actually work.

  • AI search

    Pages organized so AI assistants can read your business and repeat it correctly.

  • Speed

    Lean code and compressed images, tuned to load fast on a phone on a job site.

  • Accessibility

    Built toward WCAG AA. Keyboard, screen reader, and contrast all accounted for.

  • Analytics

    Tracking wired in so you can see what brings calls and form fills.

  • Pillar connection

    Optional. Forms on the site can send inquiries into your Pillar account.

Built for the towns you actually serve

Most of your customers search your trade plus their town. That is the search the site is built around.

  • A page for each town and neighborhood you serve
  • Your name, hours, and service area marked up the way Google reads them
  • Google Business Profile set up to work with the site, not against it
  • The same business details everywhere they appear, on and off the site
Illustration of Google local map results for the search plumber near me, with a fictional plumbing business shown first in the list and pinned on a city map
An illustration of the result the build aims at, not a client ranking. Nobody can honestly guarantee a map position.
Illustration of a Google search results page for best plumber near me, showing a fictional plumbing business with star ratings, sitelinks, answered questions, and an AI answer panel citing the business
An illustration of what clean structure can earn: ratings, sitelinks, answered questions, and an AI citation.

Readable by Google. Quotable by AI.

People now ask AI assistants for a contractor the way they used to ask Google. Both read the same structure.

  • One clear subject per page, with headings a machine can follow
  • Structured data that qualifies pages for ratings, FAQs, and sitelinks
  • Answers written where AI assistants look for them
  • Sitemap built and submitted to search engines at launch

Fast on a phone in a driveway

Speed decides whether a visitor waits. Accessibility decides whether everyone can use the site at all.

  • Hand-written code with no page builder bloat
  • Images compressed and sized before they ship
  • Usable with a keyboard and a screen reader
  • Contrast and text sizes built toward WCAG AA
Lighthouse audit gauges showing performance 100, accessibility 98, best practices 100, and SEO 96
The scores we build toward, shown here on a sample build. Real scores vary by page and connection, which is why we do not print a guarantee.

You edit it. Nobody bills you for it.

The site comes with the Sanity editor set up around your content. Change a price, swap a photo, add a page, with no developer in the loop.

The editor you get, loaded with demo content for a made-up company.

Change it yourself

Text, photos, prices, and phone numbers, edited in the browser.

Add pages

Publish a new service or town page without a developer.

Preview first

See the page as visitors will before anything goes live.

One vendor for the site and the software

If you run your business on Pillar, the site's contact and quote forms can send inquiries straight into your account. A form fill becomes work you can schedule, not an email you lose.

  • Forms wired to your account

    Contact and quote forms drop straight into Pillar as work you can schedule.

  • Included, not an add-on

    Lead intake is part of every Pillar account, the free one included.

  • Optional either way

    The website stands entirely on its own without Pillar.

How a build actually works

Four steps, in order. You see the site before it launches and you hold the keys after.

  1. Discovery

    Your trade, your service area, your competitors, and the work you want more of.

  2. Design and build

    We design the site, code it by hand, and structure every page in your editor.

  3. Launch

    Structured data, local signals, analytics, and sitemaps wired in. Then it goes live on fast hosting.

  4. Handoff

    You get the keys to the editor and a walkthrough. We stay available for changes as you grow.

What a contractor website costs

Every build is quoted. A one-town handyman site and a three-county operation are not the same job, so a flat price here would be made up.

Tell us your trade, your area, and what you want the site to do. You get a number and a plan, with no obligation.

Work is governed by our Website Services Agreement.

What people ask before they buy

How much does a contractor website cost?

Every build is quoted. The price depends on how many pages, services, and towns you need, so a flat number here would be made up. Ask, and you get a real number with no obligation.

Can I edit the site myself?

Yes. The site is paired with the Sanity editor, so you change text, swap photos, and publish new pages yourself. We set it up and show you how before handoff.

Do you build WordPress sites?

No. Every site is hand-coded and paired with the Sanity editor. We do not work in WordPress or drag-and-drop builders, because they are slower and harder to keep fast.

Do I need to use Pillar to get a website?

No. The website is its own project and stands on its own. If you do run Pillar, we can connect the site forms so inquiries land in your account.

Will the site show up in AI search results?

Nobody can promise a spot in an AI answer, and you should be wary of anyone who does. What we build is the clean structure and markup those tools read, which is the part anyone can control.

What happens after the site launches?

You get the keys to the editor and a walkthrough of how to use it. We stay available for the changes you do not want to make yourself.

Tell us what you need. We will quote it.

Your trade, your towns, and what the site has to do. That is enough for a real number and a plan.

No obligation, and no sales sequence afterward.

Work is governed by our Website Services Agreement.