Websites built by Pillar
Custom websites for trades businesses that actually rank
Not a template, not a page builder. We design and code your site from scratch — built for search, answer engines, local visibility, speed, and accessibility — with a content management system you can edit yourself.
Most trades websites quietly cost you work
A cheap template or an old DIY site loads slowly, reads the same as every competitor, and never shows up when someone searches for your service. The result is a site that looks fine and converts nothing.
Slow to load
Heavy templates and bloated page builders drag down load times. Visitors leave before the page finishes, and search engines notice.
Invisible in search
Without the right structure and local signals, you never appear when someone nearby searches for the service you offer.
Looks like everyone else
A stock template tells customers nothing about why you are the better choice. Generic in, generic out.
Hard to update
Changing a phone number or adding a service turns into a project, so the site goes stale and out of date.
Not built for mobile
Most of your traffic is on a phone. A site that is awkward to tap and scroll quietly sends those customers to a competitor.
Disconnected from your work
Leads land in an inbox and get lost instead of flowing into the system you actually use to run jobs.
What's included
Every site ships with the full stack
These aren't upsells. The optimizations that make a site perform are built in from day one.
Custom-coded, not templated
Hand-built with modern web technology (Next.js). Fast, clean, and shaped around your business instead of a one-size-fits-all theme.
Sanity CMS
Edit text, images, and pages yourself in a simple editor. No code, no developer, no waiting.
Technical SEO
Semantic markup, metadata, clean URLs, XML sitemaps, canonical tags, and schema.org structured data baked in.
AEO (Answer Engine Optimization)
Structured, well-organized content and schema so AI search and assistants can understand and cite your business.
Local SEO
LocalBusiness schema, service-area pages, consistent business details, and Google Business Profile setup to win your area.
Performance
Optimized images, lean code, and fast hosting tuned for Core Web Vitals and quick loads on any connection.
Accessibility
Built toward WCAG 2.1 AA: semantic HTML, keyboard navigation, sufficient contrast, and descriptive alt text.
Analytics & tracking
Analytics and conversion tracking set up so you can see what brings in calls, forms, and booked work.
Pillar integration
Optional: connect your contact and service-request forms so website leads flow into your Pillar account.
Found by search — and by AI
SEO and AEO built into the markup
Ranking starts with how a page is built. We hand-code clean, semantic HTML with the technical foundations search engines and AI assistants rely on to understand and cite your business.
- Semantic HTML and a clean heading structure search engines can parse
- Page titles, meta descriptions, and canonical tags on every page
- schema.org structured data for your business, services, and FAQs
- XML sitemap and robots configuration submitted to search engines
- Content organized in clear question-and-answer formats AI assistants can cite
- Fast, crawlable pages with descriptive, keyword-aware URLs
Example: rich results and AI answers surfaced from clean, structured markup.
Win your service area
Local SEO that puts you on the map
Most of your customers search for service near them. We build the local signals that help you show up in the map pack and rank for the towns and neighborhoods you actually serve.
- LocalBusiness schema. Structured data describing your business, hours, and service area for richer local results.
- Google Business Profile. Setup and optimization so your profile and website work together in local search.
- Service-area pages. Dedicated pages for the towns and neighborhoods you serve, with consistent business details throughout.
Fast and usable for everyone
Performance and accessibility by default
Speed is a ranking factor and a conversion factor. Accessibility widens your audience and reduces legal risk. We build for both from the start — not as a patch after launch.
- Optimized, properly sized images in modern formats
- Lean, hand-written code without heavy template overhead
- Fast, reliable hosting tuned for quick loads
- Built toward strong Core Web Vitals scores
- Keyboard-navigable, screen-reader-friendly interfaces
- Sufficient color contrast and descriptive alt text throughout
The Lighthouse scores we build toward on every project.
Edit your own site — no developer required
Your site is paired with the Sanity content management system. Update text, swap photos, publish a new service page, or post an update from a clean editor — with a live preview, and without touching code or waiting on us. We set it up, structure it around your content, and hand you the keys.
One vendor for your site and your operations
Already running Pillar? We can wire your new site's contact and service-request forms to flow leads straight into your account — so an inquiry on your website becomes a tracked lead in the CRM you already use to run jobs, scheduling, and invoicing.
- Website leads captured straight into your Pillar CRM
- Contact and service-request forms tied to your account
- One team for your site and the platform that runs your jobs
How a build works
A clear, predictable process from first call to launch — and support after you go live.
Discovery
We learn your trade, your service area, your competitors, and the customers you want to reach.
Design & build
We design and hand-code your site, structure it in Sanity, and build in the SEO and accessibility foundations.
SEO & launch
We wire up structured data, local signals, analytics, and sitemaps, then launch on fast hosting.
Handoff & support
We hand you the keys to your CMS, show you how to use it, and stay available for changes as you grow.
Common questions
Straight answers about how we build and what to expect.
Do you build WordPress sites?
No. We build fast, custom-coded websites paired with the Sanity content management system. We do not work in WordPress or drag-and-drop page builders, which tend to be slower and harder to optimize.
Will I be able to edit the site myself?
Yes. Your site is paired with the Sanity CMS, so you can update text, swap photos, and publish new pages from a simple editor without writing code or waiting on a developer.
What does SEO and AEO actually include?
Technical SEO foundations on every page: semantic markup, metadata, canonical tags, XML sitemaps, and schema.org structured data. AEO means we organize content and schema so AI search engines and assistants can understand and cite your business.
Can the website connect to my Pillar account?
Yes, optionally. If you run Pillar, we can wire your contact and service-request forms so website inquiries flow into your account as tracked leads, alongside your jobs, scheduling, and invoicing.
How is accessibility handled?
We build toward WCAG 2.1 AA standards from the start: semantic HTML, keyboard navigation, sufficient color contrast, and descriptive alt text — not as an afterthought once the site is done.
How much does a website cost?
Every project is different, so pricing is quote-based. Tell us about your business and what you need, and we will put together a quote and a plan with no obligation.
Ready for a website that earns its keep?
Tell us about your business and what you need. We'll put together a quote and a plan — no pressure, no obligation.