Websites for trades
Designed and coded from scratch for your trade business, then handed to you with an editor you run yourself. No template and no page builder.
Built by the same person who makes Pillar. Trade businesses are the only customers we have.
You never see it happen. The calls just go to someone else.
Heavy templates take seconds to draw on a phone. Visitors leave before they see your name.
Without local structure, you never appear when your town searches for your trade.
When every change needs a developer, changes stop happening and the site goes stale.
SCREENSHOT NEEDED. Before and after of the same trade business: dated template site on the left, the Pillar rebuild on the right.
None of this is an add-on. This is the standard build, priced in the quote.
Written from scratch and shaped around your business. No theme, no page builder, nothing rented.
The Sanity editor set up around your content, so you make changes without calling anyone.
Titles, descriptions, clean addresses, sitemaps, and structured data on every page.
Service area pages and business markup aimed at the towns you actually work.
Pages organized so AI assistants can read your business and repeat it correctly.
Lean code and compressed images, tuned to load fast on a phone on a job site.
Built toward WCAG AA. Keyboard, screen reader, and contrast all accounted for.
Tracking wired in so you can see what brings calls and form fills.
Optional. Forms on the site can send inquiries into your Pillar account.
Most of your customers search your trade plus their town. That is the search the site is built around.


People now ask AI assistants for a contractor the way they used to ask Google. Both read the same structure.
Speed decides whether a visitor waits. Accessibility decides whether everyone can use the site at all.

The site comes with the Sanity editor set up around your content. Change a price, swap a photo, add a page, with no developer in the loop.
Text, photos, prices, and phone numbers, edited in the browser.
Publish a new service or town page without a developer.
See the page as visitors will before anything goes live.
If you run your business on Pillar, the site's contact and quote forms can send inquiries straight into your account. A form fill becomes work you can schedule, not an email you lose.
Contact and quote forms drop straight into Pillar as work you can schedule.
Lead intake is part of every Pillar account, the free one included.
The website stands entirely on its own without Pillar.
Four steps, in order. You see the site before it launches and you hold the keys after.
Your trade, your service area, your competitors, and the work you want more of.
We design the site, code it by hand, and structure every page in your editor.
Structured data, local signals, analytics, and sitemaps wired in. Then it goes live on fast hosting.
You get the keys to the editor and a walkthrough. We stay available for changes as you grow.
Every build is quoted. A one-town handyman site and a three-county operation are not the same job, so a flat price here would be made up.
Tell us your trade, your area, and what you want the site to do. You get a number and a plan, with no obligation.
Work is governed by our Website Services Agreement.
Every build is quoted. The price depends on how many pages, services, and towns you need, so a flat number here would be made up. Ask, and you get a real number with no obligation.
Yes. The site is paired with the Sanity editor, so you change text, swap photos, and publish new pages yourself. We set it up and show you how before handoff.
No. Every site is hand-coded and paired with the Sanity editor. We do not work in WordPress or drag-and-drop builders, because they are slower and harder to keep fast.
No. The website is its own project and stands on its own. If you do run Pillar, we can connect the site forms so inquiries land in your account.
Nobody can promise a spot in an AI answer, and you should be wary of anyone who does. What we build is the clean structure and markup those tools read, which is the part anyone can control.
You get the keys to the editor and a walkthrough of how to use it. We stay available for the changes you do not want to make yourself.
Your trade, your towns, and what the site has to do. That is enough for a real number and a plan.
No obligation, and no sales sequence afterward.
Work is governed by our Website Services Agreement.