SMS, voice, and call tracking — built in
Twilio-powered communication that lives inside your CRM. Send appointment reminders, log every call, record for quality assurance, and track which marketing channels drive phone leads. All with A2P compliance handled for you.
Four capabilities, one integration
ProEnable what you need. Each capability can be toggled on or off independently from your admin settings.
SMS Messaging
Send and receive SMS messages with customers. Two-way conversations logged automatically.
Voice Calls
Track and log all phone calls with direction, duration, and outcome classification.
Call Recording
Automatically record calls for quality assurance, training, and dispute resolution.
Marketing Call Tracking
Assign tracking numbers to marketing channels and attribute inbound calls to campaigns.
SMS conversation log
Hi Sarah, this is a reminder that your HVAC maintenance appointment is scheduled for tomorrow at 9:00 AM.
2:15 PM
Thanks! Will the same technician be coming?
2:18 PM
Yes, Mike will be handling your appointment. He has your service history on file.
2:20 PM
Two-way SMS with full logging
Send appointment reminders, follow-ups, and custom messages. Every inbound and outbound SMS is logged to the customer record with delivery status, segment count, and timestamps.
Automated reminders
Appointment reminders sent at the right time (when configured) with tracking timestamps
Delivery status tracking
Queued, sent, delivered, failed, undelivered
Segment counting
See how many SMS segments each message uses for cost awareness
Customer record linkage
Every message is logged to the customer and job automatically
Every call logged automatically
Track inbound and outbound calls with direction, duration, recording URLs, and outcome classification. Call forwarding routes to multiple numbers so your team never misses a lead.
Call Logging
Direction, duration, and timestamps for every call
Call Recording
Recording URLs stored for playback and training
Call Forwarding
Route to multiple numbers so nothing is missed
Transcription
Call recording transcription for searchable records
Call outcome tracking
Provision and manage your numbers
Provision local, toll-free, or mobile numbers directly from the admin panel. Assign each number a purpose so your team knows which line handles what.
Local Numbers
Area-code matched numbers that feel local to your customers. Build trust with a familiar prefix.
Toll-Free Numbers
Professional toll-free lines for your main business number or dedicated support line.
Mobile Numbers
Mobile-type numbers for SMS-heavy workflows where customers expect to text back.
Marketing channel attribution
Know which ads drive phone calls
Assign tracking numbers to marketing channels. When a call comes in on a tracking number, Pillar links it to the channel automatically — so you see which campaigns produce real leads, not just clicks.
Tracking numbers per channel
Assign a unique number to each campaign, ad group, or print run
Automatic call attribution
Inbound calls on tracking numbers are linked to the marketing channel
Campaign-level reporting
See call volume and outcomes broken down by marketing source
A2P and TCPA compliance handled
Pillar manages A2P 10DLC brand and campaign registration, tracks per-customer SMS consent, and detects opt-out keywords automatically. You focus on communication — the platform handles the regulations.
A2P 10DLC Registration
Brand and campaign registration for business SMS. Required for reliable message delivery at scale.
TCPA Consent Tracking
Per-customer consent records with method, date, and source. Consent is tracked before any message is sent.
Opt-Out Detection
Automatic keyword detection for opt-out messages. Customer opt-out status, date, method, and keyword are all recorded.
Blocked Message Logging
When a message is blocked for compliance, the reason is logged so your team can see what happened and why.
Customer SMS Preferences
Customers manage their own opt-in and opt-out preferences through the self-service portal.
Opt-Out Footer Tracking
Compliance footers on outbound messages are tracked to confirm inclusion on every send.
Manage everything from one screen
Connection status, A2P registration, feature toggles, phone number management, SMS logs, and call logs — all accessible from the Twilio Settings page in your admin panel.
Metered usage with clear limits
Usage is tracked per billing cycle with per-metric limits. Overage is billed through Stripe so there are no surprises — you see exactly what you are using.
Tracked per billing cycle
Isolated per company
Each company gets its own Twilio sub-account. Phone numbers, call logs, SMS history, and usage billing are completely separated between tenants. Your communication data stays yours.
Connected features
Twilio integrates directly with customer records, jobs, and the notification system.
See Twilio integration in your demo
Walk through SMS reminders, call logging, recording playback, and marketing attribution with our team. We will show you how it works for your specific operation.